Published on August 10th, 2015 | by Karen Brunger0
From Sabotage to Savvy
Have you ever wondered what to wear to be appropriate for the situation?
The choices in styles, colours and fabrics available for women seem to be limitless. Yet it can be an incredible challenge to find the right combination of styles, colours and fabrics that are best suited not only to your physical characteristics and personality, but to the situation as well. As an image consultant, I have seen that most women sabotage themselves in their image – both professionally and personally. When I am called into organizations to give image help, a typical scenario is that the women are dressed at least one level below the men! Since there are still cases where women are earning less than their male counterparts in the same job, we don’t need to let image be a contributing factor.
When Joyce entered politics she struggled with getting her ideas heard and gaining support. Her casual, ill-fitting, cheap clothes, out-dated hair, and ill-applied make-up were sabotaging her chances. Fortunately, she came to me for help! When Joyce called me to tell me she won the nomination, she said, “There is no way I would have won if I hadn’t changed my image.”
The Image Chart shows levels of dress from High Power to Creative Relaxed. You can use this as a guideline to identify the image that is right for your situation. A high power image is suited to “left brain” industries – finance, investment, medicine, and politics. A relaxed or creative image is appropriate for “right brain” functions – design, the arts, beauty, and marketing. Many industries are balanced between these two extremes – being both professional and progressive. Choose the elements from each to position yourself appropriately.
Founder and President
International Image Institute Inc.,