Published on April 9th, 2015 | by Donna Messer


Branding – Personal and Professional are Merging Into Your Brand

By Donna Messer

One definition of branding is a set of expectations, memories, stories and relationships that, taken together, account for a decision to choose you over someone else.

Personal Vs Professional – where do you draw the line when it comes to building your brand?

There is a new wave crashing over the business community that says, “it’s time to share a little of your personal self along with your professional profile.” Most of us are not sure that we really want to share more of ourselves and in fact, we like the idea of keeping our professional and our personal life separate.

Now, employers want to know more about the “real you”. They want to know, without asking for the information on your resume, what you are like outside the workplace.

I’m going to encourage everyone to consider registering their own personal name as a domain. Yes, that’s right; I want you to register your name as a dot com or dot ca.

On that website I want you to share information on the volunteer work you do, along with a picture of the team you were part of that raised all those funds for Girl Guides of Canada. I want to see a picture of you on horseback as you and your family take that vacation in Alberta. It doesn’t have to be you and your family, but a picture that denotes the fact that you are active, ride horses and like the outdoors. There could be book reviews of some of your favourite authors, even a short story you published, perhaps a favourite quote. It’s time to let others know what makes you who you are.

There are companies that are encouraging employees to post a personal profile on their intranet. It is believed that when employees learn more about their colleagues a stronger network develops. Blogs are cropping up everywhere and again there is an opportunity to learn more about each other. Team building is an important part of any business development and it’s much easier when the company can see where some of your interests and talents lie, outside your position within the company.

We have been brought up to be modest, and it’s difficult for many of us to “blow our own horn” – publishing a blog, establishing a personal domain website allows us the freedom to talk about ourselves. In effect- to show and tell is leveraging your “Brand”.

Companies are creating models that make it easier to get to know each other. Imagine being able to see who graduated from the same college or university as you, or who shares the same interest in music, the arts or a particular sport. Increasing your visibility, adds credibility and shows measurable value for you and your “brand”.

Donna Messer
Networking Expert, International Speaker

About the Author

Donna Messer

1937 - 2015. "Speaker", "journalist", "author", "coach", "trainer", "advisor", "facilitator", "mentor" and "leader" are all words that describe Donna Messer to a tee. Look closer, however, and you’ll see that a common theme runs through them all – a love of people. For more than two decades, Donna has been a renowned expert on and promoter of the often overlooked, true currency of business – personal relationships – how to forge, nurture and leverage them to enable those who properly cultivate these relationships to put them to mutual benefit.

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