Published on April 3rd, 2016 | by Janette Burke


10 Things Your Strategy Can’t Live Without

By Janette Burke

Milestones make it difficult to turn your head the other way and ignore the dreams you haven’t yet accomplished.

When it comes to your bucket list for your social media efforts, you may feel the same way – tons of things you want to include in your online marketing to make your business successful while the clock is still ticking.

If you are eager to get a grasp on the power of social media, here are some things to try…

  1. StumbleUpon. This social network has been out forever, it’s successful, and it’s a great way to promote your articles. But many still haven’t gotten into a groove as it falls out the major networks (Facebook, Twitter, LinkedIn, and Google+). While a presence on all of them isn’t always realistic, StumbleUpon is the one you should aim for once you have the major networks nailed.
  2. Scheduling tools. Scheduling tools will help you improve your social media efforts by keeping you organized. You can share an article you see the minute you see it while still making sure you’re not tweeting five things in five minutes. This is also a great way to make sure you’re promoting your articles at optimal times, even if those optimal times aren’t optimal for you.
  3. A/B testing and real data. There are plenty of tools out there to help you determine what types of social sharing aspects are working for you. For example, a Facebook brand page has built in analytics that will help show you which posts are working. Take these analytics and look at them and listen!
  4. Personalized DM on Twitter to like-minded individuals. There is nothing worse than getting an automatic DM. It shows that you aren’t overly active on Twitter and you’re really there just for promotion. Try to be there for the connection and the interaction. You don’t need to send a DM to everyone, but try to send them to individuals who are in your industry. It only takes a few minutes, and the interaction could go a long way.
  5. Audience Demographics. Too many businesses just write about whatever they are feeling at that moment. You might create a great piece of content, but it won’t mean much if it’s outdated or out of place. Really think about your audience, and change your topic to cater to them (even if it’s not as fun to write).
  6. Retweet Content. This is a no-brainer. Everyone knows they should do it, but people get lazy. Try really reading the posts that others are promoting; you might learn something!
  7. Attend Social Media Chats & Conferences. Many industry leaders offer Twitter chats or Google+ hangouts to discuss social media issues. There are also several conventions and conferences that you can attend to help improve your social media efforts.
  8. Connect With Those Who Comment on Your Articles. Many blogs give commenters the option of including his/her Twitter handle or link to another social profile. If you see that someone commented on your article and has included this link, go find them and connect with them! It can be time consuming so many people ignore this opportunity, but it’s well worth it.
  9. Update Your LinkedIn profile. Make sure your LinkedIn profile is always up to date. It can be easy to let this slip through the cracks if you’re happy with your job and you don’t have any plans to leave, but it’s important to keep it up to date. This will help others really understand who you are and what interests you, which will help improve the quality of your connections.
  10. Become More Active in Forums. Forums are becoming more and more popular in many Janette Burke industries, so consider visiting some of these forums and answering questions. This will help you brand yourself as a company that knows the answers and wants to educate.

Janette Burke
Your Media Marketing Specialist
Marketing/PR Coach, Consultant and Columnist


About the Author

Janette Burke

A branding/publicity consultant, coach, columnist, trainer and speaker and founding publicist of Prime Time PR - a boutique public and media relations marketing firm located in Thornhill."Janette's PR Process" is the comprehensive PR coaching and training program designed exclusively for small and mid-size organizations, entrepreneurs, professionals and book authors looking to get on board with PR

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